Corporate Communication through Social Media (Record no. 654075)

MARC details
000 -LEADER
fixed length control field 02021 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200103b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386446190
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.202
Cutter KAU.C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaul, Asha
245 ## - TITLE STATEMENT
Title Corporate Communication through Social Media
Remainder of title : Strategies for Managing Reputation
Statement of responsibility, etc By Asha Kaul
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Publications India Pvt. Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xvi,223p.;
520 ## - SUMMARY, ETC.
Summary, etc Summary<br/>Summary: "Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. However, they also present reputational risks by exposing organizations to new types of crises, stakeholder criticism, and digital activism. This textbook provides a comprehensive look at social-mediated developments in corporate and organizational communication and examines the consequent implications for reputation management. The book takes a grounded approach in bringing together perspectives from communication and management and from scholarship and practice. It helps the reader make sense of digitalization in corporate communication and its consequences for organization-stakeholder relationships, trust, engagement, leadership, and reputation. ... the book maps key changes in the evolving communication landscape, with an understanding of the strategic benefits and challenges for corporate reputation"--Back cover.<br/><br/><br/>Contents<br/>The new anthem for open source branding : paradox of gaining resonance and ceding control<br/>On demand marketing : social selling, customer engagement and advocacy<br/>Social media @ work : employees as reputation agents<br/>Influence of social media on crisis communication<br/>Under the microscope : corporate responsibility in a social-mediated era<br/>Measuring the $ spend on social media<br/>Epilogue<br/>Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporations -- Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet in public relations.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 208.00 659.202 KAU.C SLSN-B-13130 03/01/2020 325.00 Books
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 175 208.00 659.202 KAU.C SLSN-B-13131 18/03/2020 325.00 Books