Marketing Management : Indian Context Global Perspective (Record no. 654062)

MARC details
000 -LEADER
fixed length control field 02038 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200102b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352807383
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter RAM.M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name V. S. Ramaswamy and S. Namakumari
245 ## - TITLE STATEMENT
Title Marketing Management : Indian Context Global Perspective
Remainder of title V. S. Ramaswamy and S. Namakumari
250 ## - EDITION STATEMENT
Edition statement 6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publications India
Date of publication, distribution, etc 2018
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xlvii,798 p.
520 ## - SUMMARY, ETC.
Summary, etc Contents<br/>Understanding marketing as a value delivering task<br/>Studying marketing environment<br/>Contemporary Indian marketing environment<br/>Developing marketing strategy and plans<br/>Strategic planning at corporate level and marketing planning at business level<br/>Formulating marketing strategy<br/>Analysing industry and competition<br/>Differentiating and positioning the market offering<br/>Analysing consumers and selecting markets<br/>Consumer behaviour and buying-decision process<br/>The Indian consumer<br/>Segmentation and targeting for maximising customer value<br/>Creating customer value : managing the product<br/>Product management : the fundamentals<br/>Managing brands and building brand equity<br/>Introducing new products and innovations<br/>Marketing of services<br/>Delivering customer value : managing distribution<br/>Managing distribution logistics<br/>Designing and managing marketing channels<br/>Retailing : perspective of the retailer/​retail chain<br/>Direct marketing and digital marketing<br/>Communicating customer value : integrated marketing communications<br/>Managing mass communications : advertising, sales promotion and digital communications<br/>Managing personal communications : personal selling and sales management<br/>Customer relations management (CRM)<br/>Capturing customer value<br/>Pricing<br/>Supporting and controlling the marketing effort<br/>MIS and marketing research<br/>Demand forecasting and marketing control<br/>A special field in Indian marketing<br/>Rural marketing in India : potential, challenges and strategies<br/>Notes<br/>References<br/>Index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- India -- Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type Shelving location
    Dewey Decimal Classification     Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management 18/10/2022 134 746.25 658.8 RAM. SIOM-B-14857 08/08/2023 995.00 Books G5(1)
    Dewey Decimal Classification     Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management 18/10/2022 134 746.25 658.8 RAM. SIOM-B-14858 18/10/2022 995.00 Books G5(1)
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 62 644.26 658.8 RAM.M SLSN-B-13251 04/03/2024 995.00 Books  
    Dewey Decimal Classification     Symbiosis Law School, Noida Symbiosis Law School, Noida 03/01/2020 62 644.26 658.8 RAM.M SLSN-B-13252 07/03/2025 995.00 Books