Strategic Brand Management (Record no. 648756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00508 a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191128124808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191112b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KEL/PAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller Kevin Lane , Parameswaran Ambi M G , Jacob Isaac , |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 586 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic Brand Management (G-50) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 23/10/2019 | 203 | 679.20 | 658.8 | SIIB-B-17279 | 23/10/2019 | 849.00 | 23/10/2019 | Books | ||||||
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 24/10/2019 | 134 | 679.20 | 3 | 658.8 | SIIB-B-17307 | 02/11/2022 | 849.00 | 24/10/2019 | Books | 05/09/2022 | ||||
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 24/10/2019 | 134 | 679.20 | 658.8 | SIIB-B-17308 | 24/10/2019 | 849.00 | 24/10/2019 | Books | ||||||
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 24/10/2019 | 134 | 679.20 | 658.8 | SIIB-B-17309 | 24/10/2019 | 849.00 | 24/10/2019 | Books | ||||||
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 24/10/2019 | 134 | 679.20 | 658.8 | SIIB-B-17310 | 24/10/2019 | 849.00 | 24/10/2019 | Books | ||||||
| Dewey Decimal Classification | General Book | Symbiosis Institute of International Business | Symbiosis Institute of International Business | General Stacks | 24/10/2019 | 134 | 679.20 | 1 | 658.8 | SIIB-B-17311 | 28/10/2023 | 849.00 | 24/10/2019 | Books | 27/10/2023 |
