MARC details
| 000 -LEADER |
| fixed length control field |
02498cam a2200397 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
18626252 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20190319103223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
150521s2016 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2015020465 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781474232906 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781474232913 (epdf) |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
NC997 |
| Item number |
.B44 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
745.4072/1 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
| Classification number |
DES007000 |
| Source of number |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Noble, Ian, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
| Title |
Visual research : |
| Remainder of title |
an introduction to research methods in graphic design / |
| Statement of responsibility, etc |
Ian Noble and Russell Bestley. |
| 250 ## - EDITION STATEMENT |
| Edition statement |
Third edition. |
| 264 #1 - |
| -- |
London ; |
| -- |
New York : |
| -- |
Fairchild Books, an imprint of Bloomsbury Publishing PIc, |
| -- |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
226 pages ; |
| Dimensions |
27 cm. |
| 336 ## - |
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
| -- |
unmediated |
| -- |
rdamedia |
| 338 ## - |
| -- |
volume |
| -- |
rdacarrier |
| 490 0# - SERIES STATEMENT |
| Series statement |
Required reading range |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographical references (page 218) and index. |
| 520 ## - SUMMARY, ETC. |
| Summary, etc |
"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- |
| -- |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Graphic arts |
| General subdivision |
Research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Design |
| General subdivision |
Research. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
DESIGN / Graphic Arts / General. |
| Source of heading or term |
bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Noble, Ian, |
| Dates associated with a name |
1960- |
| Relator term |
author. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Materials specified |
Cover image |
| Uniform Resource Identifier |
<a href="http://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg">http://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
| -- |
acquire |
| -- |
1 shelf copy |
| -- |
policy default |
| -- |
claim1 2016-06-24 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
| -- |
xl06 2015-05-21 |
| -- |
rk05 2016-08-22 to CALM (telework) |