Marketing strategy : (Record no. 627441)
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000 -LEADER | |
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fixed length control field | 00510cam a22001814a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020124s2003 maua b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071151177 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Cutter | WAL/BOY |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Walker Orville C |
245 00 - TITLE STATEMENT | |
Title | Marketing strategy : |
Remainder of title | a decision-focused approach |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston |
Name of publisher, distributor, etc | McGraw-Hill/Irwin |
Date of publication, distribution, etc | 2003. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 365 p. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Boyd Harper W and Mullins John |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | Management | 28/02/2019 | 262 | 1369.64 | 658.802 WAL/BOY | SCMHRD-B-28354 | 13/08/2024 | 1956.63 | Books |