Marketing strategy : (Record no. 627441)

MARC details
000 -LEADER
fixed length control field 00510cam a22001814a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020124s2003 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071151177
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Cutter WAL/BOY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker Orville C
245 00 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston
Name of publisher, distributor, etc McGraw-Hill/Irwin
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 365 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boyd Harper W and Mullins John
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development Management 28/02/2019 262 1369.64 658.802 WAL/BOY SCMHRD-B-28354 13/08/2024 1956.63 Books