Marketing : (Record no. 627440)

MARC details
000 -LEADER
fixed length control field 00432nam a2200157 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030815s2003 enk | 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077098765
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter MAS/PIC
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Masterson, Rosalind.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title an introduction
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Maidenhead, England
Name of publisher, distributor, etc McGraw-Hill Education
Date of publication, distribution, etc 2004.
300 ## - PHYSICAL DESCRIPTION
Extent 444 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pickton, David.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development Management 28/02/2019 262 2639.52 658.8 MAS/PIC SCMHRD-B-28352 15/10/2022 3770.75 Books