Basic marketing : (Record no. 627304)
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000 -LEADER | |
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fixed length control field | 00454 a2200169 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190225b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071111768 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | PER/MCC |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault William |
245 ## - TITLE STATEMENT | |
Title | Basic marketing : |
Remainder of title | a global managerial approach |
250 ## - EDITION STATEMENT | |
Edition statement | 15th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Mc graw hill |
Date of publication, distribution, etc | 2005 |
Place of publication, distribution, etc | New York |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 792 p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy Jerome |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Text Book | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | Management | 28/02/2019 | 262 | 1739.10 | 658.8 PER/MCC | SCMHRD-B-28334 | 10/08/2022 | 2484.43 | Books |