Basic marketing : (Record no. 627304)

MARC details
000 -LEADER
fixed length control field 00454 a2200169 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190225b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071111768
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter PER/MCC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault William
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global managerial approach
250 ## - EDITION STATEMENT
Edition statement 15th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mc graw hill
Date of publication, distribution, etc 2005
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent 792 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy Jerome
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development Management 28/02/2019 262 1739.10 658.8 PER/MCC SCMHRD-B-28334 10/08/2022 2484.43 Books