MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03760cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19433902 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181113115620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170109s2017 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2016049623 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780399588518 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
9780399588525 (ebook) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.E88 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
BUS002000 |
| -- |
BUS043000 |
| -- |
SOC022000 |
| Source of number |
bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Essex, Andrew, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The end of advertising : |
| Remainder of title |
why it had to die, and the creative resurrection to come / |
| Statement of responsibility, etc |
Andrew Essex. |
| 264 #1 - |
|---|
| -- |
New York : |
| -- |
Spiegel & Grau, |
| -- |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
220 pages ; |
| Dimensions |
20 cm |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
n |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
nc |
| -- |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"-- |
| -- |
Provided by publisher. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"he ad apocalypse is upon us. Today millions are downloading ad blocking software, and still more are paying subscription premiums to avoid them. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising, as we know it, is over. In this short, controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike. Andrew Essex ran what was generally considered to be the hottest shop in the industry. He is therefore uniquely qualified to report on the industry's demise--and what it must do to reinvent itself. He gives a brief and pungent history of the rise and fall of Adland--a story populated by snake-oil salesmen, slicksters, and search engine optimizers. But his book is no eulogy. Instead, he poses a bold challenge to global marketers to innovate their way into a better ad-free future. Rather than clutter our world, ambitious marketing campaigns could provide utility, services, gifts, investment, and even patronage of the arts and blockbuster entertainment. Ads could become so enticing that people would pay--yes, pay--to see them"-- |
| -- |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Audio-visual equipment . |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
SOCIAL SCIENCE / Popular Culture. |
| Source of heading or term |
bisacsh |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
2 shelf copies |
| -- |
policy default (ex.) |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
xm06 2017-03-09 |
| -- |
rm05 2017-07-29 to Dewey |
| -- |
rm11 2018-04-12 copy 2 to CALM |
