Market-led strategic change: a guide to transforming the process of going to market (Record no. 602914)

MARC details
000 -LEADER
fixed length control field 01557nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415834278
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Cutter PIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Piercy, Nigel
245 ## - TITLE STATEMENT
Title Market-led strategic change: a guide to transforming the process of going to market
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York,London
Name of publisher, distributor, etc Routledge, Taylor & Francis Group
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent 583
520 ## - SUMMARY, ETC.
Summary, etc "Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business."
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 20/07/2018 Shah Book House 2293.00 658.8 PIE SIBMH-B-9336 20/07/2018 4170.00 Books