Marketing metrics: the manager's guide to measuring marketing performance (Record no. 602666)

MARC details
000 -LEADER
fixed length control field 01560nam a2200253Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180711s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332578050
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Cutter BEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bendle, Neil T.
245 ## - TITLE STATEMENT
Title Marketing metrics: the manager's guide to measuring marketing performance
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson
Place of publication, distribution, etc Chennai
Date of publication, distribution, etc 2019
300 ## - PHYSICAL DESCRIPTION
Extent xv, 439
520 ## - SUMMARY, ETC.
Summary, etc "Now updated with new techniques and even more practical insights, this is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. In Marketing Metrics: The Manager's Guide to Measuring Marketing Performance Third Edition, the authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. There are high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Statistics
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Performance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Measurement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mathematical models
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
-- Pfeifer, Phillip Edward
-- Reibstein, David J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Cost, replacement price
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 11/07/2018 Shah Book House 550.00 658.83 BEN SIBMH-B-7567 19/01/2021 Books  
    Dewey Decimal Classification   Not For Loan Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 26/11/2019 Shah Book House 374.00 658.83 BEN SIBMH-B-10604 26/11/2019 Books 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 26/11/2019 Shah Book House 374.00 658.83 BEN SIBMH-B-10605 26/11/2019 Books 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 26/11/2019 Shah Book House 374.00 658.83 BEN SIBMH-B-10606 26/03/2024 Books 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 26/11/2019 Shah Book House 374.00 658.83 BEN SIBMH-B-10607 24/06/2020 Books 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 26/11/2019 Shah Book House 374.00 658.83 BEN SIBMH-B-10608 26/11/2019 Books 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4753 13/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4754 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4755 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4756 14/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4757 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4758 08/02/2025 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4759 08/05/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4760 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4761 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4762 11/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4763 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4764 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4765 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4766 18/08/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4767 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4768 10/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4769 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4770 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4771 13/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4772 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4773 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4774 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4775 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4776 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4777 13/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4778 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4779 13/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4780 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4781 13/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4782 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4783 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4784 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4785 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4786 17/02/2022 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4787 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4788 15/05/2025 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4789 28/12/2019 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4790 11/04/2023 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4791 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/12/2019 Shah Book House 374.00 658.83 BEN SIBMH-BB-4792 12/03/2024 Book-Bank 550.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5413 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5414 03/02/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5415 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5416 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5417 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5418 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5419 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5420 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5421 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5422 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5423 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5424 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5425 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5426 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5427 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5428 12/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5429 13/03/2024 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5430 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5431 11/04/2023 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 18/04/2022 LAXMI BOOKS 407.32 658.83 BEN SIBMH-BB-5432 13/04/2022 Book-Bank 599.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/03/2023 Shah Book House Pvt. Ltd. 452.10 658.83 BEN SIBMH-BB-6045 23/03/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/03/2023 Shah Book House Pvt. Ltd. 452.10 658.83 BEN SIBMH-BB-6046 12/03/2024 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/03/2023 182 452.10 658.83 BEN SIBMH-BB-6047 11/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 23/03/2023 Shah Book House Pvt. Ltd. 452.10 658.83 BEN SIBMH-BB-6048 11/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6052 04/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6050 14/03/2024 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6051 04/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6053 04/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6054 04/04/2023 Book-Bank 660.00
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 04/04/2023 Shah Book House Pvt. Ltd. 451.77 658.83 BEN SIBMH-BB-6049 18/03/2024 Book-Bank 660.00