Film marketing (Record no. 601929)

MARC details
000 -LEADER
fixed length control field 00820nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180614b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138013360
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.80688
Cutter KER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kerrigan, Finola
245 ## - TITLE STATEMENT
Title Film marketing
250 ## - EDITION STATEMENT
Edition statement 2ne ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Abingdon, Oxon ; New York,London
Name of publisher, distributor, etc Routledge, Taylor & Francis Group
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xii,188
520 ## - SUMMARY, ETC.
Summary, etc "Focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. This title offers the student a combination of theory and practice."
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name The role of film marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Film marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Equality and diversity
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 14/06/2018 Shah Book House 1908.00 384.80688 KER SIBMH-B-9309 05/09/2018 4601.00 Books