Creating Iconic brands in the Indian market (Record no. 598684)

MARC details
000 -LEADER
fixed length control field 00677nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180221b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kansal, Rahul
245 ## - TITLE STATEMENT
Title Creating Iconic brands in the Indian market
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc All India Management Association (AIMA)
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Dimensions 1 computer optical disc; sound, color; 4 3/4 in.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title AIMA Expert Lecture Series from Trade, Industry and Academics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element India
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jejurikar, Rajesh
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD ROMs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CD-ROM Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad CD-ROM 21/02/2018 Shah Book House 192.50   658.827 KAN SIBMH-AV-0043 21/02/2018 21/02/2018 CD ROMs