Brand relevance: making competitors irrelevant (Record no. 597186)

MARC details
000 -LEADER
fixed length control field 01651cam a22002174a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100823s2011 caua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470613580
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter AAK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Brand relevance: making competitors irrelevant
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco, CA
Name of publisher, distributor, etc Jossey-Bass
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 381 p.
Other physical details ill.
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The Jossey-Bass business & management series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm can create a new category or subcategory-- such as iPod, Cirque du Soleil, and eBay did-- where competitors are eliminated. Or a firm can redefine an existing category or subcategory by creating or elevating an offering feature or characteristic--as Prius created a subcategory defined by gas mileage and technology, or Westin did with its Heavenly Bed. In either case, a firm can create or own a new business arena or submarket in which some or all competitors are not relevant. Instead of being the best, the goal is to be the only--making competitors irrelevant"
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding [Marketing]
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html">http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 19/01/2018 Shah Book House 2191.17 658.827 AAK SIBMH-B-8962 14/10/2021 Books
    Dewey Decimal Classification     Non-fiction Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 19/01/2018 Shah Book House 2191.17 658.827 AAK SIBMH-B-8963 25/11/2021 Books