Marketing management (Record no. 59286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00669nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220217094018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130628s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2012. |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 596 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Market surveys |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Reference | Symbiosis Centre for Management Studies-Noida | Symbiosis Centre for Management Studies-Noida | Reference | 04/07/2013 | 699.00 | 658.8 KOT | SCMSN-B-2311 | 04/07/2013 | 04/07/2013 | Books | ||||||
| Dewey Decimal Classification | Symbiosis Centre for Management Studies-Noida | Symbiosis Centre for Management Studies-Noida | Book Cart | 04/07/2013 | 699.00 | 15 | 658.8 KOT | SCMSN-B-2312 | 27/11/2019 | 04/07/2013 | Books | 6 | 31/10/2019 | ||||||
| Dewey Decimal Classification | Symbiosis Centre for Management Studies-Noida | Symbiosis Centre for Management Studies-Noida | Book Cart | 04/07/2013 | 699.00 | 17 | 658.8 KOT | SCMSN-B-2313 | 05/12/2019 | 04/07/2013 | Books | 5 | 04/09/2019 | ||||||
| Dewey Decimal Classification | Symbiosis Centre for Management Studies-Noida | Symbiosis Centre for Management Studies-Noida | Book Cart | 04/07/2013 | 699.00 | 8 | 658.8 KOT | SCMSN-B-2314 | 17/01/2022 | 04/07/2013 | Books | 2 | 13/01/2022 | ||||||
| Dewey Decimal Classification | Symbiosis Centre for Management Studies-Noida | Symbiosis Centre for Management Studies-Noida | 04/07/2013 | 699.00 | 17 | 658.8 KOT | SCMSN-B-2315 | 07/11/2023 | 04/07/2013 | Books | 4 | 07/11/2023 |
