Principles of direct and database marketing : (Record no. 591470)

MARC details
000 -LEADER
fixed length control field 00760cam a2200253 a 4500
001 - CONTROL NUMBER
control field 000043780425
003 - CONTROL NUMBER IDENTIFIER
control field AuCNLKIN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170926124647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 081017s2008 enkabe 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713029 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273713027 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
245 10 - TITLE STATEMENT
Title Principles of direct and database marketing :
Remainder of title a digital orientation /
Statement of responsibility, etc Alan Tapp.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England ;
-- New York :
Name of publisher, distributor, etc Financial Times/Prentice Hall,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 517 p. :
Other physical details ill., maps, plans ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Database marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts 26/09/2017   658.872 SSLA-B-6624 26/09/2017 26/09/2017 Books