Using Qualitative Research In Advertising: Morrison Techniques, andApplications (Record no. 591136)

MARC details
000 -LEADER
fixed length control field 00716nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170915b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412987240
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morrison Margaret A
245 ## - TITLE STATEMENT
Title Using Qualitative Research In Advertising: Morrison Techniques, andApplications
Statement of responsibility, etc Morrison Margaret A
250 ## - EDITION STATEMENT
Edition statement 2 nd ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent PB
Accompanying material XV+218
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc 659.1072
520 ## - SUMMARY, ETC.
Summary, etc Using Qualitative Research In Advertising: Morrison Techniques, andApplications
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Using Qualitative Research In Advertising: Morrison Techniques, andApplications
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Morrison Margaret A
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Call number prefix 659.1072
Call number suffix 659.1072
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type Public note
    Dewey Decimal Classification   Not For Loan Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-1/1.4 15/09/2017 Word book/1334/16/1116 4589.00 659.1072 MOR 022767 SIMS-B-22767 25/04/2018 4589.00 Books SIMS-B-022767