Rural Marketing : targeting the non-urban cosumer (Record no. 58976)

MARC details
000 -LEADER
fixed length control field 00508nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130725084724.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130628s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761935889
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8700954091734 VEL.R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar
245 ## - TITLE STATEMENT
Title Rural Marketing : targeting the non-urban cosumer
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Publications
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 249
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source International Book House, New Delhi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Strand Book Stall 295.00 1 658.87 VEL SIU-B-47561 02/08/2014 14/07/2014 05/11/2013 Books