Marketing 4.0 : (Record no. 587448)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00524cam a22001818i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161028s2017 nju 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126566938 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Cutter | KOT/KAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | moving from traditional to digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | John Wiley & Sons |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 184 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya Hermawan and Iwan Setiawan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Collection code | Shelving location | Source of acquisition | Cost, normal purchase price | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 25/02/2019 | 658.8 KOT/KAR | SCMHRD-B-28330 | 20/09/2024 | Books | Text Book | Management | 181 | 374.25 | 499.00 | ||||
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 20/02/2019 | 658.8 KOT/KAR | SCMHRD-B-28389 | 11/11/2022 | Books | Text Book | Management | 181 | 349.30 | 499.00 | ||||
| Dewey Decimal Classification | Symbiosis School of Media & Communication, Bengaluru | Symbiosis School of Media & Communication, Bengaluru | 01/06/2017 | 658.8 KOT | SSMCB-B-4637 | 17/10/2019 | Books |
