Creative strategy in advertising / (Record no. 583532)

MARC details
000 -LEADER
fixed length control field 00650nam a22002415a 4500
001 - CONTROL NUMBER
control field 17518992
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170119141154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121105s2013 mau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012953302
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133307266
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Drewniany, Bonnie.
245 10 - TITLE STATEMENT
Title Creative strategy in advertising /
Statement of responsibility, etc Bonnie Drewniany, A. Jerome Jewler.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc Wadsworth, Cengage Learning,
Date of publication, distribution, etc 2013.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 1301
300 ## - PHYSICAL DESCRIPTION
Extent p. cm.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts 19/01/2017 1 659/JEW SSLA-B-5954 07/09/2018 30/08/2018 19/01/2017 Books