The Definitive Book of Branding (Record no. 581484)

MARC details
000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-81-321-1773-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter SID-B-10863
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kartikeya Kompella
245 ## - TITLE STATEMENT
Title The Definitive Book of Branding
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc SAGE Response
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 440p.
365 ## - TRADE PRICE
Price amount 895.00
520 ## - SUMMARY, ETC.
Summary, etc With competition always growing in the business world, the brand custodians have an ever-increasing need to know more about branding as a means to staying a cut above their competitors. Indeed, with the kind of importance branding has today in the business world, it has many facets to it that needs in-depth understanding. It is to help the brand custodians comprehend the many facets of branding that author Kartikeya Kompella has brought out the book The Definitive Book of Branding. The book has contributions from several branding experts who share their vast knowledge on the subject with novice readers through the text. These branding experts by themselves are prolific authors who have written books on branding and other aspects of the subject.<br/><br/>This book essentially addresses the needs of branding custodians all of the world. It gives readers an overview of the myriad ways by which brands influence a company's business strategies. It also takes a deep look into how branding impacts and indeed gives meaning to the workers in a company, instils a sense of passion in the consumers and helps to retain the customers even over a span of time across several nations.<br/><br/>The book not only helps the readers understand the importance of branding from the marketing perspective but also gives them an insight into its organisational aspects. Thus it provides a more wholesome approach to the topic.<br/><br/>The Definitive Book of Branding was published by SAGE Publications Pvt. Ltd in the year 2014. It is available in paperback.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type Source of acquisition
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design   13/12/2016 895.00 658.827 SID-B-10863 18/03/2023 895.00 Books  
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design   10/05/2018 641.25 658.827 SID-B-11779 13/03/2023 950.00 Books T.V.Enterprises