Communication Design: Insights from the Creative Industries (Record no. 580845)

MARC details
000 -LEADER
fixed length control field 01829nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180925112536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161206s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472534408
040 ## - CATALOGING SOURCE
Transcribing agency Symbiosis Institute of Design
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Item number SID-B-10492
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Derek Yates
245 ## - TITLE STATEMENT
Title Communication Design: Insights from the Creative Industries
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Bloomsbury Press
Place of publication, distribution, etc UK
Date of publication, distribution, etc 2015
365 ## - TRADE PRICE
Price amount 1250.00
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique.Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice"--
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Source of classification or shelving scheme Date checked out
        Symbiosis Institute of Design Symbiosis Institute of Design 06/12/2016 Readers Worlds 833.14   741.6 SID-B-10492 06/12/2016 1.00 06/12/2016 Books    
        Symbiosis Institute of Design Symbiosis Institute of Design 25/12/2017     2 741.6 SID-B-11241 17/10/2019 1866.28 25/12/2017 Books Dewey Decimal Classification 07/10/2019