Buyology: How Everything We Believe About Why We Buy is Wrong (Record no. 579492)

MARC details
000 -LEADER
fixed length control field 01808nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847940131
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Cutter LIN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lindstrom,Martin
245 ## - TITLE STATEMENT
Title Buyology: How Everything We Believe About Why We Buy is Wrong
Statement of responsibility, etc Martin Lindstrom
Medium English
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Random House Business Books
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 256
365 ## - TRADE PRICE
Price type code INR
Price amount 799.00
500 ## - GENERAL NOTE
General note Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. <br/><br/>These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management G5(6) 09/10/2016 Bombay Books,Invoice No.554 599.25 658.834 LIN SIOM-B-13587 18/01/2017 799.00 Books