Advertising Creative: (Record no. 578948)

MARC details
000 -LEADER
fixed length control field 00468cam a2200181 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150928s2017 cau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781506315386
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Cutter ALT
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom
245 10 - TITLE STATEMENT
Title Advertising Creative:
Remainder of title strategy, copy, and design
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2017
Place of publication, distribution, etc Los Angeles
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 463 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification   Not For Loan Reference Symbiosis International University Central Library Symbiosis International University Central Library 29/09/2016 Radiant Book Service, Pune. 6354.00 659.1 ALT SIU-B-42340 01/12/2019 6354.00 Books