Innovation By Design: Lessons from Post Box Design & Development (Record no. 575181)

000 -LEADER
fixed length control field 01881nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160804b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132209003
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575 2
Cutter SID-B-9806
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chakravarthy B K , Janaki Krishnamoorthi
245 ## - TITLE STATEMENT
Title Innovation By Design: Lessons from Post Box Design & Development
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Springer
Date of publication, distribution, etc 2013
Place of publication, distribution, etc UK
300 ## - PHYSICAL DESCRIPTION
Extent 101p.
365 ## - TRADE PRICE
Price amount 6415.20
520 ## - SUMMARY, ETC.
Summary, etc The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product – the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product. <br/><br/>Through a step by step process the book gradually takes the reader through the design and development journey – right from understanding the product, identifying the user need through market research, comprehending client’s brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. Interestingly, the book also includes how the product had to be modified after its initial launch as a large section of the public failed to identify it as a Post Box! <br/><br/>To make the book more stimulating, innovative case studies with interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element .
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type Source of acquisition
          Symbiosis Institute of Design Symbiosis Institute of Design On Display 2017-03-08 6415.20 658.575 SID-B-9806 2017-07-31 6415.20 Books  
          Symbiosis Institute of Design Symbiosis Institute of Design On Display 2016-12-06 1.00 658.575 SID-B-10662 2016-12-06 4130.81 Books T.V.Enterprises