Principles of marketing (Record no. 572720)
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000 -LEADER | |
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fixed length control field | 00488nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160429b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-292-09248-5 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler Philip |
245 ## - TITLE STATEMENT | |
Title | Principles of marketing |
Statement of responsibility, etc | Armstrong Gary |
250 ## - EDITION STATEMENT | |
Edition statement | 16 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston |
Name of publisher, distributor, etc | Pearson |
Date of publication, distribution, etc | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 731 |
Type of unit | A4 |
Size of unit | Normal |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing / Costly Ref. Marketing Mgmt. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | General Stacks | 29/04/2016 | Readers word | 6117.00 | 658.8 | SCMHRD-B-27007 | 02/04/2024 | 4281.90 | Books |