Brand storming : Managing brands in the era of complexity (Record no. 572675)

MARC details
000 -LEADER
fixed length control field 00536nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160427b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-230-22243-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fioroni Michele
245 ## - TITLE STATEMENT
Title Brand storming : Managing brands in the era of complexity
Statement of responsibility, etc Titterton Garry
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc United States
Name of publisher, distributor, etc Palgrave Macmilan
Date of publication, distribution, etc 2009
300 ## - PHYSICAL DESCRIPTION
Extent 223
Type of unit Hardbound
Size of unit Normal
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding, Marketing / Costly ref. Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Reference Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development General Stacks 27/04/2016 Readers word 3789.00 658.827 SCMHRD-B-26988 02/04/2024 2658.60 Books