Brand storming : Managing brands in the era of complexity (Record no. 572675)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00536nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160427b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-0-230-22243-4 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Fioroni Michele |
245 ## - TITLE STATEMENT | |
Title | Brand storming : Managing brands in the era of complexity |
Statement of responsibility, etc | Titterton Garry |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | United States |
Name of publisher, distributor, etc | Palgrave Macmilan |
Date of publication, distribution, etc | 2009 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 223 |
Type of unit | Hardbound |
Size of unit | Normal |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding, Marketing / Costly ref. Marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Reference | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | General Stacks | 27/04/2016 | Readers word | 3789.00 | 658.827 | SCMHRD-B-26988 | 02/04/2024 | 2658.60 | Books |