Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 571786)

MARC details
000 -LEADER
fixed length control field 00420nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160405s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058194-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Bel
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch George E
245 ## - TITLE STATEMENT
Title Advertising and Promotion: An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata McGraw Hill Publishing Company LImited
Date of publication, distribution, etc 2008
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch Michael A
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-8/11.1 22/08/2008 430.00 4 2 659.1/Bel SIMS-DB-G00180 18/10/2022 12/10/2022 05/04/2016 Donated Books