Advertising and Promotion: An Integrated Marketing Communications Perspective (Record no. 571786)
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000 -LEADER | |
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fixed length control field | 00420nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160405s2008 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-07-058194-0 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | Bel |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch George E |
245 ## - TITLE STATEMENT | |
Title | Advertising and Promotion: An Integrated Marketing Communications Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 6 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi |
Name of publisher, distributor, etc | Tata McGraw Hill Publishing Company LImited |
Date of publication, distribution, etc | 2008 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch Michael A |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | SIMS-8/11.1 | 22/08/2008 | 430.00 | 4 | 2 | 659.1/Bel | SIMS-DB-G00180 | 18/10/2022 | 12/10/2022 | 05/04/2016 | Donated Books |