MARC details
                                    
                                    | 000 -LEADER | 
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                                                | fixed length control field | 03128cam a2200397 i 4500 | 
                                        
                                    
                                    | 001  - CONTROL NUMBER | 
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                                                | control field | 17514913 | 
                                        
                                    
                                    | 003  - CONTROL NUMBER IDENTIFIER | 
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                                                | control field | OSt | 
                                        
                                    
                                    | 005  - DATE AND TIME OF LATEST TRANSACTION | 
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                                                | control field | 20160130124425.0 | 
                                        
                                    
                                    | 008  - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | 
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                                                | fixed length control field | 121101s2013    nyua     b    001 0 eng | 
                                        
                                    
                                    | 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | 
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                                                | LC control number | 2012039558 | 
                                        
                                    
                                    | 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | 
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                                                | International Standard Book Number | 9780415634663 (hardback) | 
                                        
                                    
                                    | 040 ## - CATALOGING SOURCE | 
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                                                | Original cataloging agency | DLC | 
                                        
                                            
                                                | Language of cataloging | eng | 
                                        
                                            
                                                | Transcribing agency | DLC | 
                                        
                                            
                                                | Description conventions | rda | 
                                        
                                            
                                                | Modifying agency | DLC | 
                                        
                                            
                                                | -- | SIU Central Library | 
                                        
                                    
                                    | 042 ## - AUTHENTICATION CODE | 
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                                                | Authentication code | pcc | 
                                        
                                    
                                    | 043 ## - GEOGRAPHIC AREA CODE | 
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                                                | Geographic area code | n-us--- | 
                                        
                                    
                                    | 050 00 - LIBRARY OF CONGRESS CALL NUMBER | 
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                                                | Classification number | PN4784.O62 | 
                                        
                                            
                                                | Item number | R45 2013 | 
                                        
                                    
                                    | 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | 
|---|
                                    
                                            
                                                | Classification number | 302.230973 | 
                                        
                                            
                                                | Edition number | 23 | 
                                        
                                            
                                                | Item number | 41752 | 
                                        
                                    
                                    | 084 ## - OTHER CLASSIFICATION NUMBER | 
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                                                | Classification number | LAN008000 | 
                                        
                                            
                                                | -- | LAN027000 | 
                                        
                                            
                                                | -- | SOC052000 | 
                                        
                                            
                                                | Source of number | bisacsh | 
                                        
                                    
                                    
                                    | 100 1# - MAIN ENTRY--PERSONAL NAME | 
|---|
                                    
                                            
                                                | Personal name | Reimold, Daniel, | 
                                        
                                            
                                                | Dates associated with a name | 1981- | 
                                        
                                    
                                    
                                    | 245 10 - TITLE STATEMENT | 
|---|
                                    
                                            
                                                | Title | Journalism of ideas : | 
                                        
                                            
                                                | Remainder of title | brainstorming, developing, and selling stories in the digital age / | 
                                        
                                            
                                                | Statement of responsibility, etc | Daniel Reimold. | 
                                        
                                    
                                    | 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | 
|---|
                                    
                                            
                                                | Place of publication, distribution, etc | New York | 
                                        
                                            
                                                | Name of publisher, distributor, etc | Routledge | 
                                        
                                            
                                                | Date of publication, distribution, etc | 2013 | 
                                        
                                    
                                    
                                    | 300 ## - PHYSICAL DESCRIPTION | 
|---|
                                    
                                            
                                                | Extent | xiv, 367 pages : | 
                                        
                                            
                                                | Other physical details | illustrationa ; | 
                                        
                                            
                                                | Dimensions | 25 cm | 
                                        
                                    
                                    | 365 ## - TRADE PRICE | 
|---|
                                    
                                            
                                                | Price amount | Rs.8440.00 | 
                                        
                                            
                                                | Price note | 80.00 UKP | 
                                        
                                    
                                    | 366 ## - TRADE AVAILABILITY INFORMATION | 
|---|
                                    
                                            
                                                | Source of availability status code | Radiant Book Service, Pune. Invoice No.12034 | 
                                        
                                    
                                    
                                    
                                    | 504 ## - BIBLIOGRAPHY, ETC. NOTE | 
|---|
                                    
                                            
                                                | Bibliography, etc | Includes bibliographical references (pages [336]-358) and index. | 
                                        
                                    
                                    | 520 ## - SUMMARY, ETC. | 
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                                                | Summary, etc | "Journalism of Ideas is a comprehensive field guide for brainstorming, discovering, reporting, digitizing, and pitching news, opinion, and feature stories within journalism 2.0. With on-the-job advice from professional journalists, activities to sharpen your multimedia reporting skills, and dozens of story ideas ripe for adaptation, Dan Reimold helps you develop the journalistic know-how that will set you apart at your campus media outlet and beyond.The exercises, observations, anecdotes, and tips in this book cover every stage of the story planning and development process, including how news judgment, multimedia engagement, records and archival searches, and various observational techniques can take your reporting to the next level. Separate advice focuses on the storytelling methods involved in data journalism, photojournalism, crime reporting, investigative journalism, and commentary writing. In addition to these tricks of the trade, Journalism of Ideas features an extensive set of newsworthy, timely, and unorthodox story ideas to jumpstart your creativity. The conversation continues on the author's blog, College Media Matters.Reimold also shows students how to successfully launch a career in journalism: the ins and outs of pitching stories, getting your work published, and navigating the post-graduation job search. Related sections of the book highlight the art of freelancing 2.0, starting an independent site, blogging, constructing quality online portfolios, securing internships, and building a social media following. "-- | 
                                        
                                    
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
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                                                | Topical term or geographic name as entry element | Online journalism | 
                                        
                                            
                                                | Geographic subdivision | United States. | 
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | College student newspapers and periodicals | 
                                        
                                            
                                                | Geographic subdivision | United States. | 
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | Web publishing | 
                                        
                                            
                                                | Geographic subdivision | United States. | 
                                        
                                    
                                    | 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | Citizen journalism. | 
                                        
                                    
                                    | 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | LANGUAGE ARTS & DISCIPLINES / Journalism. | 
                                        
                                            
                                                | Source of heading or term | bisacsh | 
                                        
                                    
                                    | 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | LANGUAGE ARTS & DISCIPLINES / Publishing. | 
                                        
                                            
                                                | Source of heading or term | bisacsh | 
                                        
                                    
                                    | 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | 
|---|
                                    
                                            
                                                | Topical term or geographic name as entry element | SOCIAL SCIENCE / Media Studies. | 
                                        
                                            
                                                | Source of heading or term | bisacsh | 
                                        
                                    
                                    
                                    
                                    
                                    | 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | 
|---|
                                    
                                            
                                                | a | 7 | 
                                        
                                            
                                                | b | cbc | 
                                        
                                            
                                                | c | orignew | 
                                        
                                            
                                                | d | 1 | 
                                        
                                            
                                                | e | ecip | 
                                        
                                            
                                                | f | 20 | 
                                        
                                            
                                                | g | y-gencatlg | 
                                        
                                    
                                    | 942 ## - ADDED ENTRY ELEMENTS (KOHA) | 
|---|
                                    
                                            
                                                | Source of classification or shelving scheme | Dewey Decimal Classification | 
                                        
                                            
                                                | Koha item type | Books |