Bottom-up marketing (Record no. 566174)
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000 -LEADER | |
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fixed length control field | 00439nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160127s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780452264182 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Cutter | RIE |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ries, Al |
245 ## - TITLE STATEMENT | |
Title | Bottom-up marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | A Plume Book |
Place of publication, distribution, etc | New York |
Date of publication, distribution, etc | 1990 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 226 pages; 21 cm |
365 ## - TRADE PRICE | |
Price type code | 595.00 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Trout, Jack |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 27/01/2016 | World Book Links | 595.00 | 658.8 RIE | SIBMH-B-4125 | 28/11/2022 | Books |