| Summary, etc |
"Licensing has long been an important method for expanding overseas. Yet now - as the market for technology transfer explodes, world competition intensifies, and the cost of doing business escalates - licensing is being recognized by many forward-thinking companies as the best way to establish their international presence and maximize their earnings." "It's fast. It's cost-effective. It's feasible. And, in many countries, it's often the only way to gain entry and compete successfully." "Now you can learn how to take full advantage of the opportunities opening up for your company - and avoid costly missteps - in 14 of the highest-potential emerging markets around the globe today. This new guide offers you a wealth of practical information, quick answers, proven methods, and priceless insights from the world's number one provider of global business knowledge - Business International." "You'll find invaluable country-by-country guidance on every facet of licensing in Argentina, Brazil, Mexico, Venezuela, Japan, South Korea, Taiwan, Thailand, China, India, Czechoslovakia, Hungary, Poland, and the new Russian republic. Chock-full of information - most of it unavailable elsewhere - on all local market conditions that will impact your licensing strategy in each country, this one-of-a-kind reference will bring you up to date on local laws regulating technology transfer, intellectual-property rights, patents, copyrights, and trademark licensing; practical considerations you'll need to take into account, including local financial, political, and economic conditions; specific tax consequences such as rates on royalties, plus tips on how to obtain tax exemptions, and strategies for negotiating favorable foreign licensing contracts with local officials, and gaining hard-to-win concessions." "You'll also find numerous insider tips on how to expedite foreign government approvals, bypass restrictions and red tape, safeguard your patents and trademarks against piracy, and much more checklists along the way to guide you through the licensing process and help you avoid the pitfalls ... and revealing interviews on winning strategies of licensing executives at some of the world's most successful companies, such as IBM, Walt Disney Productions, Sharp Corporation, McDonald's, and Coca-Cola." "Truly a gold mine of vital information for the savvy international business person - regardless of their company's size - this resource provides you with the licensing know-how that will enable your business to make its mark in the hottest international markets of the 1990s." |
