Intelligent business alliances: how to profit using today's most important strategic tool (Record no. 565770)

MARC details
000 -LEADER
fixed length control field 02073nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160127s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780812924664
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.044
Cutter SEG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Segil, Larraine
245 ## - TITLE STATEMENT
Title Intelligent business alliances: how to profit using today's most important strategic tool
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Crown Business
Place of publication, distribution, etc New York
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent xx, 251 pages: illustrations; 24 cm
365 ## - TRADE PRICE
Price type code 1703.00
520 ## - SUMMARY, ETC.
Summary, etc "Alliances between companies have become a crucial weapon in the battle for competitive advantage. Managed wisely, a strategic alliance can help companies develop and exploit their unique strengths. For example, a large company can break down the marketing barriers that face a small company, which in turn brings entrepreneurial creativity to the partnership. An alliance can also be a powerful tool for accessing new technology and developing domestic or international business opportunities." "Yet many companies mismanage their alliances, leading to wasted money, time, and effort, sometimes with disastrous results. In Intelligent Business Alliances, consultant Larraine Segil shows how to establish and manage winning alliances, starting with the crucial process of picking the right partner and creating realistic expectations on both sides. Segil then explains how to analyze the corporate and individual personality types involved in an alliance, using her unique Mindshift approach, which can help managers forecast and avoid problems due to miscommunication or mismatched value systems." "Based on the author's years of experience as an entrepreneur, attorney, and international consultant specializing in alliance strategies, Intelligent Business Alliances covers every important type of alliance, including partnerships, joint ventures, distribution deals, and equity investments. It offers practical advice on every stage of the alliance process, from exploratory talks through negotiating the deal and day-to-day management of the alliance."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic alliances (Business)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 27/01/2016 World Book Links 1703.00 658.044 SEG SIBMH-B-3719 18/12/2023 Books