Built for use : driving profitability through the user experience (Record no. 565160)
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000 -LEADER | |
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fixed length control field | 01532nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160121s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071383042 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Cutter | DON |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Donoghue, Karen |
245 ## - TITLE STATEMENT | |
Title | Built for use : driving profitability through the user experience |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | McGraw-Hill |
Place of publication, distribution, etc | New York |
Date of publication, distribution, etc | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 262 |
520 ## - SUMMARY, ETC. | |
Summary, etc | "The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Consumer satisfaction |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer services |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 21/01/2016 | World Book Links | 1830.00 | 658.812 DON | SIBMH-B-2697 | 15/12/2020 | Books |