Total access : giving customers what they want in an anytime, anywhere world (Record no. 565147)

MARC details
000 -LEADER
fixed length control field 01025nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578512447
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Cutter MCK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McKenna, Regis
245 ## - TITLE STATEMENT
Title Total access : giving customers what they want in an anytime, anywhere world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Business School Press
Place of publication, distribution, etc Boston, Mass.,
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent xv, 252 pages; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc "Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer satisfaction
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/01/2016 World Book Links 1800.00 658.812 MCK SIBMH-B-2684 11/08/2023 Books