Total access : giving customers what they want in an anytime, anywhere world (Record no. 565147)
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000 -LEADER | |
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fixed length control field | 01025nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160121s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781578512447 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.812 |
Cutter | MCK |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | McKenna, Regis |
245 ## - TITLE STATEMENT | |
Title | Total access : giving customers what they want in an anytime, anywhere world |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Harvard Business School Press |
Place of publication, distribution, etc | Boston, Mass., |
Date of publication, distribution, etc | 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv, 252 pages; 24 cm. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer services |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer relations |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Customer satisfaction |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
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Dewey Decimal Classification | General Book | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 21/01/2016 | World Book Links | 1800.00 | 658.812 MCK | SIBMH-B-2684 | 11/08/2023 | Books |