MARKETING COMMUNICATIONS MANAGEMENT : ANALYSIS,PLANNING, IMPLEMENTATION (Record no. 564089)

MARC details
000 -LEADER
fixed length control field 00579nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160106112016.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160105b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-85702-787-0
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 COP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name COPLEY PAUL
245 ## - TITLE STATEMENT
Title MARKETING COMMUNICATIONS MANAGEMENT : ANALYSIS,PLANNING, IMPLEMENTATION
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc U K
Name of publisher, distributor, etc SAGE PUBLICATIONS
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent 464
365 ## - TRADE PRICE
Price amount 4518/-
520 ## - SUMMARY, ETC.
Summary, etc ANALYSIS,PLANNING, IMPLEMENTATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING ADVERTISING (R-20)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Restricted Access   Reference Symbiosis Institute of International Business Symbiosis Institute of International Business Reference 02/11/2015 THE FORWARD BOOKS 4518.00 7429-28-10-2016   658.8 COP SIIB-B-14838 05/01/2016 05/01/2016 Books