Fashion Brands Merchandising (Record no. 51435)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01742nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140929140507.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120819s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-56367-561-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | SID-B-4608 |
| Classification number | 391 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kendall Gordon |
| 245 ## - TITLE STATEMENT | |
| Title | Fashion Brands Merchandising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Fairchild Publication Inc. |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,388p. |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 2388.00 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 25 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | Radiant Book Service |
| Additional physical form available note | 1063 |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | LIB BUD FOR SUBSCRIPTION 2012-13 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Fashion Brands Merchandising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Fashion Brands Merchandising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Design | Symbiosis Institute of Design | 19/08/2012 | 2300.00 | 4608 | 5 | 391 | SID-B-4608 | 24/07/2014 | 08/07/2014 | 2300.00 | 19/08/2012 | Books | |||||
| Dewey Decimal Classification | Symbiosis Institute of Design | Symbiosis Institute of Design | 3211.00 | 4674 | 5 | 391 | SID-B-4674 | 16/09/2022 | 08/09/2022 | 19/08/2012 | Books | 1 |
