New Maxi Marketing : Claasic guide to transforming your advertising, promotion, and marketing strategy for the information economy (Record no. 51225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120819s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-134251-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4398 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rapp Stan and Collins Thomas L. |
| 245 ## - TITLE STATEMENT | |
| Title | New Maxi Marketing : Claasic guide to transforming your advertising, promotion, and marketing strategy for the information economy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Mc Graw Hill |
| Date of publication, distribution, etc | 1696 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,330p. |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 316.02 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 20 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | The Word Book shop |
| Additional physical form available note | 679 |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | LIB BUD FOR SUBSCRIPTION 2012-13 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | New Maxi Marketing : Claasic guide to transforming your advertising, promotion, and marketing strategy for the information economy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | New Maxi Marketing : Claasic guide to transforming your advertising, promotion, and marketing strategy for the information economy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of Design | Symbiosis Institute of Design | 395.03 | 4398 | SID-B-4398 | 19/08/2012 | 19/08/2012 | Books |
