Profitable Marketing Communications: A Guide To Marketing Return On Investment (Record no. 511254)

MARC details
000 -LEADER
fixed length control field 00391nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151029s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7494-5156-4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Young Antony, Aitken Lucy
245 ## - TITLE STATEMENT
Title Profitable Marketing Communications: A Guide To Marketing Return On Investment
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent 212P.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a Rs. 325
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 20/04/2015 Krishna Books 0.00 1 1 658.827 SCMC-B-4805 15/03/2024 19/02/2024 30/10/2015 Books