Strategic Advertising Management (Record no. 511072)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151029s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-19-960558-3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy Larry, Robsenbaum-Elliott Richard |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Advertising Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Oxford University Press |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 389p. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Rs.2200.00 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 22/02/2014 | The Forward Book | 0.00 | 1 | 651.1 | SCMC-B-4454 | 22/09/2023 | 01/09/2023 | 30/10/2015 | Books |
