Priceless : turning ordinary products into extraordinary experiences (Record no. 509449)

MARC details
000 -LEADER
fixed length control field 01986cam a22001934a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020513s2003 mau b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781578517466
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5752
Cutter LAS
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name LaSalle, Diana
245 10 - TITLE STATEMENT
Title Priceless : turning ordinary products into extraordinary experiences
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Harvard Business School Press,
Place of publication, distribution, etc Boston, Mass.,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 182 pages; 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc "Diana LaSalle and Terry A. Britton take businesses from concept to practice, offering a tactical guide to creating value-adding experiences around any product or service--whether the offering is candles or computers, catering services or consulting advice. The authors argue that most managers remain stuck in a "features and benefits" mentality that zeroes in on what a product does. That focus needs to shift, they say, to what a product or service offers and how it affects customers' lives. LaSalle and Britton provide a hands-on model for understanding the relationship between value and experience, and then show how companies can leverage that knowledge to transform ordinary products and services into experiences that customers consider extraordinary--even priceless. Drawing from extensive research and the stories of experience pioneers, the authors introduce new systems--the "Experience Engagement Process" and the "Experience Event Matrix"--Businesses can use to: evaluate the entire consumption experience through the customers' eyes; better understand what various customer groups value and why; identify areas where new dimensions of value can be added to an offering; eliminate customer sacrifice and increase rewards at every stage of the process; align products, service, and environment to deliver a complete value experience; and translate experience creation into bottom-line profits."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design, Industrial
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Britton, Terry.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 24/09/2015 World Book Links 1800.00 658.5752 LAS SIBMH-b-2683 28/07/2023 Books