FUNDAMENTALS OF ADVERTISING. (Record no. 5090)

MARC details
000 -LEADER
fixed length control field 00596nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 5090
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WILMSHURST, JOHN
245 ## - TITLE STATEMENT
Title FUNDAMENTALS OF ADVERTISING.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc LONDON
Name of publisher, distributor, etc HEINEMANN
Date of publication, distribution, etc 1985
300 ## - PHYSICAL DESCRIPTION
Extent XVI,267
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 220.9
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information UNIVERSAL BOOK STALL
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source UNIVERSAL BOOK STALL461/87/25.8.87
Additional physical form available note 461/87/25.8.87
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title FUNDAMENTALS OF ADVERTISING.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title FUNDAMENTALS OF ADVERTISING.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 25/08/1987 220.90 5090 1 659.1 WIL/FUN 5090 SIU-B-5090 03/04/2014 02/01/2014 03/06/2012 Books