Promotional Marketing : How To Create, Implement And Integrate Campaigns That Really Work (Record no. 508720)

MARC details
000 -LEADER
fixed length control field 00447nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150904s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-7494-7246-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number MUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullin Roddy
245 ## - TITLE STATEMENT
Title Promotional Marketing : How To Create, Implement And Integrate Campaigns That Really Work
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2014
300 ## - PHYSICAL DESCRIPTION
Extent XXI, 265
365 ## - TRADE PRICE
Price type code Rs.
500 ## - GENERAL NOTE
General note Marketing & Sales
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 20/04/2015 Krishna Books 0.00   658.872 SCMC-B-4804 30/10/2015   30/10/2015 Books
    Dewey Decimal Classification     Symbiosis Centre for Information Technology Symbiosis Centre for Information Technology 20/03/2015 Technical Book Services 1995.20   MUL scit-b-9645 17/04/2018 2494.00 04/09/2015 Books