Successful advertising: Key alternative approches (Record no. 49887)

MARC details
000 -LEADER
fixed length control field 00633nam a2200229Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120819s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3060
Classification number 659.13
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Davis Martyn
245 ## - TITLE STATEMENT
Title Successful advertising: Key alternative approches
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Cassell
Date of publication, distribution, etc 1997
300 ## - PHYSICAL DESCRIPTION
Extent 141p.
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 438.00
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information Reading Habit
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Reading Habit
Additional physical form available note 0003
620 ## -
-- advertising
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Successful advertising: Key alternative approches
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Successful advertising: Key alternative approches
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis Institute of Design Symbiosis Institute of Design   438.00 3060 1 3060 SID-B-3060 08/04/2013 22/02/2013 19/08/2012 Books