Ingredient Branding : (Record no. 37710)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783642042133 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Cutter | KOT |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Ingredient Branding : |
| Remainder of title | making the invisible visible |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2010 |
| Name of publisher, distributor, etc | Springer |
| Place of publication, distribution, etc | USA |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 393 p. |
| 365 ## - TRADE PRICE | |
| Price amount | 3146.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 38239 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Shelving location | Source of classification or shelving scheme | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 14/02/2011 | Nitin Books Dist. | 2880.00 | 658.827 | SCMC-B-2503 | 30/10/2015 | Books | |||||||
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 15/03/2019 | SCMC Library | 658.827 38239 | SCMC-B-2504 | 15/03/2019 | Books | Dewey Decimal Classification | |||||||
| Symbiosis Centre for Information Technology | Symbiosis Centre for Information Technology | 2301.60 | 658.427 KOT/PFO | SCIT-B-7677 | 05/11/2013 | Books | REFERENCE CUPBOARD | ||||||||
| Symbiosis Centre for Information Technology | Symbiosis Centre for Information Technology | 2458.40 | 657.427 KOT/PFO | SCIT-B-7915 | 05/11/2013 | Books | REFERENCE CUPBOARD | ||||||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 18/01/2011 | 2268.80 | 658.827 KOT/PFO | SCMHRD-B-21201 | 24/12/2024 | Books | Dewey Decimal Classification | Text Book | ||||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 24/06/2011 | 2452.80 | 658.827 KOT/PFO | SCMHRD-B-22259 | 02/04/2024 | Books | ||||||||
| Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/12/2011 | 2617.60 | 658.827 KOT | SCMHRD-B-23759 | 27/02/2014 | Books | Dewey Decimal Classification | Reference | ||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 22/02/2012 | The Forward Books, Pune. | 3146.00 | 658.827 KOT 38239 | SIU-B-38239 | 11/09/2024 | Books |
