MARKETING: A MANAGERIAL INTRODUCTION (Record no. 3718)

MARC details
000 -LEADER
fixed length control field 00712nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 3718
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name GANDHI, J.C.
245 ## - TITLE STATEMENT
Title MARKETING: A MANAGERIAL INTRODUCTION
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc Tata Mcgraw Hill Publishing Compnay Ltd.
Date of publication, distribution, etc 1985
300 ## - PHYSICAL DESCRIPTION
Extent XIX,496
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 39
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source UNIVERSAL12/85/13.4.85
Additional physical form available note 12/85/13.4.85
620 ## -
-- MARKETING, MARKETING MANAGEMENT, CONSUMER BEHAVIOUR, MARKETING RESEARCH, SELLING, PRODUCT MANAGEMENT
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING: A MANAGERIAL INTRODUCTION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title MARKETING: A MANAGERIAL INTRODUCTION
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 10/04/1985 39.00 3718   658.8 GAN 3718 SIU-B-3718 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 15/10/1985 39.00 4027   658.8 GAN 4027 SIU-B-4027 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 15/10/1985 39.00 4028   658.8 GAN 4028 SIU-B-4028 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 15/10/1985 39.00 4029   658.8 GAN 4029 SIU-B-4029 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 15/10/1985 39.00 4030   658.8 GAN 4030 SIU-B-4030 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 15/10/1985 39.00 4031   658.8 GAN 4031 SIU-B-4031 03/04/2014 03/06/2012 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 10/01/1991 75.00 6728   658.8 GAN 6728 SIU-B-6728 03/04/2014 03/06/2012 Books