The New Rules of Marketing and PR : (Record no. 36598)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250826140319.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470379288 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978047054816 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 36308 |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott David Meerman |
| 245 ## - TITLE STATEMENT | |
| Title | The New Rules of Marketing and PR : |
| Remainder of title | how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | John Wiley & Son |
| Date of publication, distribution, etc | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 289 pg. |
| 365 ## - TRADE PRICE | |
| Price amount | 833.00 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | A G Books International ,Pune |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The New Rules of Marketing & PR |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The New Rules of Marketing & PR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 17/12/2009 | A G Books International ,Pune | 833.00 | 36308 | 2 | 2 | 658.8 SCO 36308 | SIU-B-36308 | 28/06/2024 | 24/05/2024 | 03/06/2012 | Books | ||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 05/11/2013 | Intact Book House | 969.57 | 4 | 658.8 SCO | SIU-B-46150 | 11/01/2016 | 26/11/2015 | 05/11/2013 | Books |
