Technobrands : How Tocreate & Use (Record no. 360836)

MARC details
000 -LEADER
fixed length control field 00511nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150617s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pettis Chuck
245 ## - TITLE STATEMENT
Title Technobrands : How Tocreate & Use
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Viva Book Private Limited
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 222
500 ## - GENERAL NOTE
General note Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technobranding Is Another The Technobrandi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element What Is A Brand & Why Is It Important It'S A Brand -New Market Out There Consumer Branding Is One Thing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management     Anmol Pustakalaya 0.00   658.827 PET SIOM-B-5406 22/06/2015 295.00 22/06/2015 Books