Marketing : Best Practices. (Record no. 358660)

MARC details
000 -LEADER
fixed length control field 00418nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150617s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CZI/DIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota Michael R.
245 ## - TITLE STATEMENT
Title Marketing : Best Practices.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth
Name of publisher, distributor, etc Dryden Press
Date of publication, distribution, etc 2000
300 ## - PHYSICAL DESCRIPTION
Extent 657
500 ## - GENERAL NOTE
General note Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Enviroment & Social Responsibility.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Evolution Of Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management     Prerana 23.00   658.8 CZI/DIC SIOM-B-3230 22/06/2015 1175.00 22/06/2015 Books