Rural Marketing: Targeting The Non-Urban Consumer. (Record no. 358199)

MARC details
000 -LEADER
fixed length control field 00602nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150617s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800 173 4
Item number VEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Velayudhan Sanal Kumar.
245 ## - TITLE STATEMENT
Title Rural Marketing: Targeting The Non-Urban Consumer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi.
Name of publisher, distributor, etc Sage Publications
Date of publication, distribution, etc 2002
300 ## - PHYSICAL DESCRIPTION
Extent 196
500 ## - GENERAL NOTE
General note Marketing-India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competitive Strategy For Rural Markets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Haats & Melas
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailer As A Route To The Rural Market
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Consumer
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Market Landscape
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management     Anmol Pustakalaya 0.00 1 2 658.800 173 4 VEL SIOM-B-2769 16/05/2016 04/01/2016 200.00 22/06/2015 Books