Branding TV Principles and Practices (Record no. 35597)

MARC details
000 -LEADER
fixed length control field 00451nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 35307
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walter McDowell/ Batten Alan
245 ## - TITLE STATEMENT
Title Branding TV Principles and Practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Focal Press
365 ## - TRADE PRICE
Price amount 2041.21
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Segment Book Dist.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Branding TV Principles and Practices
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Branding TV Principles and Practices
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 27/01/2008 Segment Book Dist. 2041.21 35307 1 658.827 WAL 35307 SIU-B-35307 05/04/2014 12/10/2012 03/06/2012 Books