Hi-Tech Hi-Touch Branding. (Record no. 355648)

MARC details
000 -LEADER
fixed length control field 00573nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150617s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number TEM/LEE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Temporal Paul.
245 ## - TITLE STATEMENT
Title Hi-Tech Hi-Touch Branding.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc John Wiley & Sons (Asia) Pte. Ltd.
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent 1TO219
500 ## - GENERAL NOTE
General note Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding & Technology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding On The Web
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Future Hi-Tech Brandi
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Hi-Tech Branding Techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Positioning Strategies For Technology Companies & Products
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Symbiosis Institute of Operation Management Symbiosis Institute of Operation Management     Prerana 1295.00   658.827 TEM/LEE SIOM-B-218 22/06/2015 1295.00 22/06/2015 Books